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  • Writer's pictureMarc Primo

Top Tips for Successful Business Deals

This is an article ‘Top Tips for Successful Business Deals’ by Marc Primo


As globalization tightens its grip and competition becomes fiercer, the need for effective partnerships and astute networking grows exponentially. It's a terrain every business professional, from newbie to veteran, should navigate skillfully. The intricate tapestry of business deals is no doubt the threads that weave a business’s success.



Negotiations, partnerships, and networking are vital in commerce— be it for a local enterprise proprietor, a worker, or a freelance worker. Often in commercial deals, both interacting entities share mutual objectives, aiming to leave the table feeling satisfied with a mutually beneficial outcome. However, sculpting a mutually lucrative deal might be challenging. This is when trade discussion techniques become invaluable.


Let’s take a deep dive into seven tips that can help you forge successful business deals in the future:


The Importance of Preparation


The wise Benjamin Franklin once noted, "By failing to prepare, you are preparing to fail." This gem resonates deeply in the corridors of business deals. Consider the monumental merger of Disney and Pixar. When Disney aimed to buy Pixar, Disney CEO Bob Iger took months to familiarize himself with Pixar's work culture and values before making a pitch. Here, preparation meant understanding and respecting the other party's ethos— leading to one of the most successful mergers in entertainment history.


Armed with tools like Crunchbase or market insights from reports on Statista, any business person can approach negotiations with a more holistic view. It goes without saying that knowing your objectives also plays a pivotal role. Setting these clear markers will not just guide the negotiation path but also serve as checkpoints, ensuring you remain aligned with your goals.


Building Trust: The Cornerstone of Every Business Deal


Trust, in the world of business, is similar to how molecules bond— everything might be invisible or intangible, but still hold everything together. Warren Buffet, the oracle of Omaha, is known to base many of his decisions on trust rather than exhaustive contracts. This underscores the gravity of trust in deal-making.


But how do you cultivate this trust? It starts with subtle cues: your timely responses to emails, punctuality, or even the simple act of remembering personal details from previous interactions count a lot in building trust more than you can imagine. Of course, honesty and integrity always remain paramount. Transparency still ranks highest among factors influencing trust in businesses.


The Art of Communication


Richard Branson once quipped, "Communication is the most important skill any leader can possess." And he couldn't be more right. Consider the story of the remote work management app and widely-used communication platform Slack. Its founder, Stewart Butterfield, attributed much of the platform's early adoption to clear communication with potential users, understanding their needs, and adjusting tweaks here and there based on that feedback.


Being articulate is another strength in building efficient communication, whether in face-to-face or remote interactions. Tools like Grammarly can be invaluable in ensuring your written communications are clear. Even those who struggle to compose emails can write eloquent and straight-to-the-point correspondence with such communication tools powered by artificial intelligence (AI).


However, it’s more important to note that communication is also about absorbing information. Enter active listening. This type of business strength led to products like Apple's iPod, which was mainly born from understanding the customer's unspoken needs.


Networking: The Backbone of Opportunities


The legendary Steve Jobs once narrated a story about attending calligraphy classes, which years later influenced the typography aesthetics of Apple computers. This tale underscores the essence of networking— serendipitous learnings from unexpected quarters.


Platforms like LinkedIn have already democratized networking, allowing professionals to connect across continents. Still, the quality of connection matters more than quantity. When you connect genuinely, without always looking for immediate gains, you craft relationships that can stand the test of time and often bear unexpected fruit.


Negotiation: Finding the Win-Win


If you've followed the tales of the business world, you'd remember the intense negotiation between Microsoft and IBM during the 1980s, leading to Microsoft securing rights to the prized (at least back then) DOS operating system. But it wasn't about hardball tactics; it was more about recognizing mutual benefits.


Negotiation is a dance. Resources like Fisher, Ury, and Patton’s Getting to Yes offer excellent strategies for effective negotiation. The book notes how negotiators don't have to decide between giving in to avoid confrontation or engaging in a completely competitive, lose-lose bargaining battle.


Instead, they should seek out negotiation tactics that can assist both sides in obtaining more of what they desire. It points out that effective negotiators can identify ways to reach an agreement that lessen the need to rely on hard-bargaining strategies and pointless concessions by paying close attention to each other, maintaining integrity, and working cohesively to explore solutions to maximize value.


Remember, the best deals are those where all parties walk away feeling they've gained something. When you're having a good chat about a deal, both folks should leave feeling like they scored big. Think of it like solving a puzzle together. Just ask yourself: What do I want, and what does the other person want that we don't have yet? Then, try to come up with a plan that makes both of you happy.


After the Deal: Ensuring Continued Success


The landscape after a deal is sealed is much like nurturing a sapling after planting it deep into the soil. Regular follow-ups act as the water, ensuring the partnership grows healthily. Here, we cite the Toyota and Mazda partnership, where both companies collaborate closely post-deal to ensure mutual growth and adaptability. This resulted in a projected yearly production rate of 300,000 units for their auto assembly facility in Alabama and the hiring of approximately 4,000 individuals.



If you are running a small business, soliciting feedback can certainly be transformative. Tools like SurveyMonkey or platforms like Glassdoor can offer insights into how the partnership is viewed by external stakeholders and employees.


Learning from Mistakes and Celebrating Successes


In the aftermath of any deal, there's a reservoir of lessons. Elon Musk's ventures, like Tesla, SpaceX, Twitter X, and Starlink, are testaments to the power of learning from mistakes and applying necessary iterations. Each setback or victory carves the pathway for the next venture.


There’s no question that the domain of business deals is dynamic, intricate, and immensely rewarding for those willing to learn and adapt. Armed with preparation, trust, effective communication, and genuine networking, the world of successful deals can be a worthy practice that only leads to better partnerships and networks as you continue to run the business.


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