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  • Writer's pictureMarc Primo

Making smart investments in a post-pandemic world

This is an article ‘Making smart investments in a post-pandemic world’ by Marc Primo


If there’s anything that history has taught us time and again, it’s that even in the wake of the most devastating crises, the resilience of the human spirit, coupled with the indomitable nature of global economies, has consistently paved the way for renewal and growth.



Whether it was the Spanish Flu of 1918 or the 2008 financial crisis, society has always found a way to not just recover, but also to prosper. This powerful testament to resilience is as evident today as we navigate the post-COVID-19 era.


Taking risks after a pandemic


The COVID-19 pandemic hit the world like a storm, disrupting lives, economies, and businesses globally. But as we've seen in past crises, there is a silver lining. In the aftermath of pandemics, businesses have historically not just survived but thrived, often emerging stronger and more profitable than before. This resilience is largely due to the creativity, adaptability, and innovation that businesses employ to navigate through tumultuous times.


Following the Spanish Flu of 1918, for instance, the world witnessed the Roaring Twenties – a period of economic prosperity characterized by significant growth in many sectors. It was a time of technological advancement, cultural dynamism, and financial innovation. This was largely due to companies leveraging the lessons learned during the pandemic to adapt their business models, increase productivity, and focus on creating value for customers.


Similarly, the 2008 financial crisis led to the birth and growth of numerous companies, including many in the tech industry. Airbnb and Uber, for instance, capitalized on the economic downturn to offer innovative and cost-effective solutions to market needs. These companies emerged stronger from the crisis, redefining their respective industries and setting new standards for business operations.


Today, we are witnessing a similar trend as the world navigates the post-COVID-19 era. Companies have shown remarkable resilience, adapting to new ways of working, innovating rapidly to meet changing consumer needs, and adopting technology at an unprecedented scale.


This pivot has not only allowed businesses to weather the storm but also positioned them for success in the post-pandemic world.


Welcome changes and unexpected advantages


Digital transformation, for instance, has been a major game-changer. Businesses that may have previously been slow to adopt digital technologies were catapulted into the digital age virtually overnight. E-commerce, remote work, online education, and telehealth are just a few examples of industries that have experienced significant growth due to this accelerated digital transformation.


However, while it's impossible to predict with certainty what the post-COVID-19 economic landscape will look like, history has shown us that periods of crisis often create fertile ground for innovation, growth, and investment opportunities. As we turn our gaze to the future, it's crucial to draw upon these lessons from the past and present, making smart investment decisions that will drive growth and prosperity in a post-pandemic world.


Navigating Emerging Market Challenges in the Post-Pandemic World


While advanced economies had largely suppressed the COVID-19 pandemic, emerging markets continued to grapple with it due to factors like inconsistent governance, fragile healthcare systems, densely populated urban areas, and widespread poverty. This ongoing struggle compounded the complexity foreign investors already faced in these markets, introducing two common yet often overlooked risks.


First, travel restrictions had limited investors' access to first-hand information. Despite progress in developed nations, travel to developing countries remained challenging due to various restrictions, increased visa requirements, or the bankruptcy of regional airlines. This situation forced foreign investors to either operate without sufficient information or increase their reliance on local partners, which raised the stakes when it came to unpredictability and potential liabilities.


Second, forced physical distancing heightened business and cultural misunderstandings, as nuanced face-to-face communication was replaced by written or virtual interaction. Also, while remote work paved the way to a broader access to geographical talent, some studies have concluded that globally distributed teams experience higher levels of conflict.


Needless to say, navigating these challenges was crucial for investors looking to thrive in the post-pandemic emerging markets.


Roadmaps worth navigating in the post-pandemic business landscape


It’s important to note that in a post-COVID world, customer expectations have evolved considerably, and it's crucial for businesses to adapt accordingly. Customers nowadays engage with brands through various avenues, including email, phone, social media, and chat platforms. Businesses must ensure a seamless integration of these channels, delivering a smooth and consistent user experience at every point of contact.


It's important to remember that a single unpleasant encounter, whether digital or in-person, can potentially drive customers towards competitors. In fact, research has shown that a significant 61% of customers have switched brands following a poor experience. In an era where customers are spoilt for choice, they are less likely to tolerate brands that fail to engage in meaningful two-way interactions.


Actively seeking and addressing customer feedback is another crucial strategy for enhancing the customer journey. Customers are generally willing to share their thoughts and concerns, and it's incumbent upon businesses to listen and take appropriate action. Striking a balance between soliciting customer feedback and allowing customers to voice their opinions organically is key.


Businesses can leverage tools like customer satisfaction surveys, social media monitoring, and feedback forms to gather valuable insights. Once feedback is received, businesses should take swift action to demonstrate that they value their customers' input. For instance, a restaurant that regularly gathers customer feedback about its menu can use this information to make improvements, thereby enhancing the dining experience and fostering customer loyalty.


Making customer-driven changes not only benefits the business but also adds a personal touch to the brand that customers appreciate.


Earning trust is the key


Even before the pandemic, data privacy has become a critical concern in the technology-driven business landscape. Businesses are expected to handle customer data with utmost responsibility and integrity. There's an implicit contract that comes with data sharing - businesses, as the custodians of this data, have a significant responsibility.


Using data responsibly can drive mutual benefits, but complacency or careless handling of data can alienate customers. Transparency and communication regarding how customer data is collected, stored, and used are non-negotiable. Businesses must invest in technology and processes to ensure data security and demonstrate their commitment to protecting customer data.


While legal compliance is essential, businesses must also be sensitive to customer comfort levels with data sharing practices. Like all aspects of the customer journey, data sharing is a reciprocal relationship, and businesses risk losing customers if they fail to uphold their end of the bargain.


For more helpful business and finance tips, insights, and resources, visit www.marcprimo.io.

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