Seven Easy Steps For The Perfect Product Pitch
Updated: Apr 3, 2020
The following is an article “Seven Easy Steps For The Perfect Product Pitch” by Marc Primo.
Earning your prospective client’s interest requires a seamless pitch that gets right to the point. Putting together an attention-grabbing presentation, whether on powerpoint or over the phone, entails creativity, integrity, and the right amount of information. Unfortunately for some businessmen, being unable to create the perfect pitch for their products can ultimately become their Waterloo.
The world of business continues to develop, and more companies are now using the latest software and multimedia tools to come up with a great pitch. Investors have their own preferences in mind and if you do not meet your client’s expectations because of a lack in research and a distinct voice, then you might find it difficult to steer their decisions to your favor.
Read on to know how to develop the perfect product pitch in seven easy steps:
1. Create your brand’s image. Before you even start your presentation outline, make sure that your brand image and messages are clear. Review your client’s lifestyles and preferences so you’ll know how to strike a rapport with them. Knowing their pain points and sharing their determination towards mutual goals will help them regard your brand as an ally, and not just another name in the market.
2. Set your goals. Your goals to earn your client’s interest must also be clear from the very beginning. Determine what works best for your client’s meeting and draft appropriate pitches for particular scenarios, be it an initial meeting, product demo, or contract signing. Expecting end goals can help you create a strong and straight-to-the-point pitch.
3. Outline the elements of your pitch. A product pitch usually has three elements: introduction, body, and a call to action. Draft your introduction in a way that your tone is what he expects. Starting off with a good question that addresses a concern is always a good way to open a pitch. When you come to your presentation’s body, try to establish a relationship with your client with personal and professional common grounds. This gives you more control on how you reveal your call to action in your concluding statements.
4. Talk to your client. To make your pitch interesting, create a dialogue that relays important facets of your product while retaining an open door to address your client’s concerns. Highlight strong points without exaggerating. Investors can easily detect whether your brand has integrity or if you are simply trying to close a deal.
5. Tell a story. Stories are often good ways to capture your client’s attention. Try to walk them through authentic experiences that also present your product’s strengths. Apply visual complements to drive your points across and make sure they get to know your brand better from the story. This will help them decide whether they can stand beside you moving forward.
6. Address your client’s needs. More important than creating an attention-grabbing product pitch is how you present the problems that your clients can encounter and how you can help solve them. Convey them in a concise yet informative manner specific to their own personas. Customizing presentations for different clients is essential as they all have different expectations and preferences. Present your pitch in a way that your client will think you are always on the same page as they are.
7. Make your call to action compelling. The last step you have to do in creating the perfect product pitch is to develop a message that will encourage your client to do what you want them to. Take pointers from the father of advertising David Ogilvy, who said: “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language”. Once you establish a rapport with your client through your pitch, it will be easy enough to persuade them to take a chance on your product.