The following is an article “Marketing in 2018”
by Marc Primo.
Marketing is necessary to the success of your business. It helps people out there know that your business exists and convince them your products are the solution to their problems. Through marketing, a company can boost its sales and increase its profits.
These are some of the marketing trends we find are worth applying in 2018.
Interactive Content
Generating and filtering out leads has never been easier. The strategy relies on lead magnets which can be anything from blog content, PDF content (white papers and guides) lately even free video courses or full books. These freebies give the lead or potential client a feeling of gratefulness. Generating qualified leads, since they have gone through all the free content and kept asking for more the chance of the lead making a purchase or subscribe to a service are much higher.
Though Pinterest is usually seen as a niche social media platform, now a days it is often being used as a tool for affiliate marketing and brand growth. Using Pinterest Lens and its functionality to engage with customers and put your products, services and style in front of consumers will definitely be of great use in 2018.
User-Generated Content
The success of most tech companies now a days heavily relies on user generated content. A recent
survey by Forbes shows that 86% of consumers say authenticity is important when deciding what brands they support, and 60% say user-generated content (UGC) is the most authentic form of content. It seems a good bet would be to listen to the content being put out by users and be honest about how you can interact with their needs. Creating an honest conversation with your client base has shown to be a great strategy moving forward.
Honesty
Everything is recorded for better or worse. The days when a brand could bury their mistakes and move on to their next idea are long gone. Brutal honesty is a current trend and something the public has come to expect in 2018. This is actually a good thing for brands. Most of the time people react very positively to admissions of guilt as long as the brand responds quickly and states what they intend to do to fix the issue it can even increase customer loyalty.