This is an article “How Cloud Computing Will Redefine Business in the Near Future” by Marc Primo
COVID-19 has pushed over 80% of small to medium enterprises (SMEs) toward digital transformation last year and it is gaining stronger momentum this 2021. One technology that has something to do with this current development is cloud computing, or the capability of business owners to tap into their systems fast, securely, and while being remote. It’s an all-in-one feature that continues to drive more productivity and keep businesses afloat.
When the pandemic emerged, SMEs evolved in a way that enabled more efficient communication, teleworking, system monitoring, and service delivery. One of the good things about cloud computing is how efficient it can be as a business solution while not being too expensive as a long-term investment. Among the many benefits that cloud computing provides are data encryption and security, automated features, remote streaming, and storage expansion.
How else is cloud computing important for the future of business? Here are a few insights that will convince you that this is one technology that is truly heaven-sent.
Security from the cloud
A common problem of businesses is keeping their data secure from hackers and malware that can erase them without retrieval. In 2013, Computer software company Adobe fell victim to cyberthieves who got hold of over 3 million encrypted credit card information and log-in data which affected a total of 38 million users. This data breach caused Adobe millions in damages for violation of the Customer Records Act.
However, after a few years, Adobe came up with its signature cloud computing service called the Creative Cloud, which allows its users to remotely access over 20 desktop and mobile apps using their software via a more secure system.
What cloud computing does for a business in terms of providing data security is establishing complex security protocols that are unhackable. Somehow similar to how Blockchain works, cloud data security comprises sets of policies, controls, and code that work together as a central security system. This security feature usually consists of specific remote drives and endpoints that are managed by one cloud computing service that ensures that data and accounts will not be compromised by external systems. Service providers can also offer exclusive security policies per device log-in for better protection, efficient data retrieval, and disaster risk reduction.
Every business wants to shift digitally but is concerned about how expensive the latest services could cost. Cloud computing can address this concern and can not only cut down on company costs but on workload, time, and resources as well.
Before cloud computing, companies that rely on computers for their operations need to undergo regular software and hardware updates. That means buying licenses and upgrading computer units which can put a dent in the business budget.
With cloud computing, there is no more need to upgrade computers as those who offer Desktop as a Service (DaaS) features can automatically update software and applications while allowing users to access the same on multiple devices wherever they are. That means that companies get to save on infrastructure costs and enjoy lesser downtime than relying on computers that require regular maintenance.
Another thing that makes cloud computing cost-efficient is how it allows businesses to select only the services they need instead of one expensive package. Whether a business needs cloud security, remote streaming, or automated functions, cloud computing services can customize dashboards so that users will only pay for a feature that they need.
This technology makes it possible for businesses to either scale up or down, depending on their operational needs which makes payments flexible according to how much storage you need, how many log-ins you require, how many features you want on your dashboard, etc.
Proficient in productivity and eco-friendly
Cloud computing can be considered a blessing from heaven for both professionals and the planet with how it helps increase productivity while reducing carbon footprint. What it does is streamlines work processes and performs important functions via automation so you won’t have to fret about everything.
It allows CEOs to focus on their business deals and models instead of worrying about system crashes and information technology concerns. For employees, the way it gives them 24/7 access to the data and information they need wherever they are and any time of the day makes it a good tool that gets the job done faster and easier.
How does it reduce carbon footprint? Most cloud services don’t need huge on-premise power for their computing systems and servers which lessens the consumption of electricity and accumulation of costs.
When a company can store and secure data via the cloud, understanding its customers and online behavior become a walk in the park. This makes their user experience more manageable than ever. Cloud data storage can monitor how much time each customer spends on your landing pages and which products they are viewing so you can size up their buyer personas and improve your marketing funnel.
One way you can gain more followers and achieve better customer engagement is by being more personal with them based on these insights gathered from the cloud. Through data centralization, you can access customer information and review them with multiple teams across company departments. This will enable you to offer better products to the right audiences now that every aspect of your business is aligned with your strategies.
Great user experience also extends to your customers via the cloud as they can access your content and offers with better site speeds through any device by using your commercial apps or visiting your websites or blogs. It’s a win-win deal that makes life online easier for everyone.
Higher ROI in three to five years
Migrating to cloud services technology truly makes for a good investment for today’s modern business leaders. This is because most tech experts project higher returns within five years once a business decides to shift to digital.
With how many professionals are getting the hang of being digital nomads, it’s safe to say that the cloud will hover above industries way into the future. Aside from how it contributes to increased ROIs upon full migration to cloud computing, it also opens up more opportunities that target every facet of a business to give it the upper hand it needs to grow and expand.
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