This is an article ‘Do You Have What It Takes To Jump Into The Creator Biz?’ by Marc Primo
Since inbound marketing became a go-to standard for marketers to sell products and promote brands, content management has been indispensable in every campaign. Over 90% of today's companies say they can't do without content marketing when attracting new customers to the brand.
Knowing the importance of content in every campaign, various strategies to create mass appeal, engagement, and loyalty have emerged in the past years. Then, the creator economy experienced a significant boost when the pandemic happened.
Nowadays, more content creators are jumping on the bandwagon – from amateur influencers to established online celebrities who are considered macro-influencers; the creator economy continues to stand out as the better choice for marketers than traditional marketing and ad campaigns.
How does one become a content creator?
For most live streaming platforms such as YouTube, Twitch, and Facebook, only creators with a significant following can monetize their views and followers. YouTube, for example, only gives you the chance to cash out if you have over 1,000 followers and over 400 viewing hours in the past year.
However, novice content creators need not fret as more lenient platforms emerge. These platforms are looking to provide better earning opportunities for content creators with less than 1,000 fans but with a solid and loyal following that can sustain their online livelihood in the long term.
To get you started in your content creator journey, below are three helpful tips that can turn you into a legitimate niche authority in no time:
Be credible
Most excellent and helpful content usually comes from experiences. If you want to be an instant thought leader in your target niche, it's a no-brainer to assume that you know every nook and cranny that concerns your content topics. Users will always consume helpful content, from how you can solve their pain points to introducing new trends that most people haven't heard about from other creators.
Of course, this entails a lot of work, particularly in performing constant research about your industry. Try following relevant blogs, reading community threads, and setting up your RSS Feed, so you won't miss what people are discussing online. Failing to earn your audience's trust early doesn't often lead to second chances. Make sure you know what you are talking about by scouring the world wide web for everything you can find about your niche, from news to trends.
In the same vein as building your credibility, today's micro-influencers have more leverage to establish longer-lasting engagements with their audience than celebrity influencers hired by brands as ambassadors.
The common problem brands encounter with this arrangement is that some macro-influencers are seen by their viewers as ingenuine influencers that do not know what they are endorsing or talking about by heart. On the other hand, micro-influencers who create content out of their own research and experiences marked a 91% market share of the entire influencer industry last year.
Know who your audiences are
Creativity should be innate in all content creators, especially when it comes to knowing who they are talking to and how to talk to them effectively. After all, without the users who visit your site paying any interest to what you have to offer, your content might only end up in the trash bin without any use, even if recycled.
That is why it is essential to study your audiences' age range, the sites they frequent, their communities, and even their salary range. Getting more information about your readers can help you figure out their common problems and how you can be more creative in presenting your solutions. One effective way to do this is to include submission or sign-up forms within your chosen platforms.
Wired's Kevin Kelly proves this practice's importance with his 1,000 True Fans Theory. It states that you need to engage 1,000 faithful fans willing to support you to make a career as a content creator. New platforms can enable new creators to monetize their content even with less than 1,000 true fans. The crucial thing to remember is that you must know everything you can about your audience to keep your content compelling to those who need to hear what you have to say.
Make it a habit to improve your content
One of the worst pitfalls content creators face in their careers is becoming complacent when developing content. One way to ensure you do not lose audience engagement and interest is to keep your content updated with the latest trends. No muscle in your body can develop without regular workouts, and the same goes for producing great content.
In a notebook, write down thought nuggets and ideas you have recently discovered about your niche or are worth exploring. Practicing this will help you develop fully realized content that can appeal to your audiences later on.
Developing your content can be as easy as setting aside at least 15 minutes a day to review and read about what you have written down. Doing this task regularly puts you in a better position to share more solutions and new trends that appreciate your thought leadership status among your true fans.
Jumpstart your career as a content creator
There are billions of content from over 50 million creators worldwide, and that number continues to grow by the day. Undoubtedly, finding your most faithful fans can be a real challenge if you're starting and don't know the first thing you should do.
Setting key performance indicators can organize your path towards a fruitful creator journey in an overcrowded industry. Among the top indicators you should include in your plan are social media traffic, direct traffic to your blog or website, organic traction, and information submissions.
These indicators will significantly contribute to your Google ranking and improve your landing page traffic. The more you can pull in visitors to your site, engage with them, and collect data from their website visits, the more you can gain better insights into how you can improve and develop your content as a creator.
There's never any instant solution or easy task if you want to get your brand out there, but if you know the initial steps that set up your inbound marketing path, you're on track to becoming a full-fledged content creator.
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