The Rise of Travel Apps
Updated: Apr 3, 2020
The following is an article “The Rise of Travel Apps”
by Marc Primo.
We all know how important mobile phones have become when it comes to connecting us to the rest of the world and making our jobs much more manageable. In the present, mobile industry does not just cater to a small group of people but is a driving force for ordinary tasks as well as the ones which require sophisticated skills.
Travel technology companies have a considerable stake in the mobile industry. When it comes to targeting and marketing strategies.
According to research by Travolution, Travel Technology Europe-
* Mobile accounts have increased 72% of expenditure in the mobile sector.
* 42% on mobile apps for travel technology.
This whopping increase, has led many to wonder why the rise in mobile spending and how can they benefit from it?
Increase in Travel-Friendly Gadgets.
One of the most important reasons why travel technology firms are aiming at mobile as their prime focus is the increase in the use of mobile technology for assisting the vacation plans of people. More and more people are making use of their smartphones to make bookings and make their trips more comfortable by having everything in place beforehand and being able to access it on your smartphone. Travel mobile applications have offered to the tourists instant access to all the information they need for completing a travel experience, which has led to an increase in travelers. Not just mobile phones, but tablets, e-readers, translators and other new gadgets are regularly introduced to the market which has made the tourists all around the world more tech-savvy and has helped them streamline their adventures with the help of travel technology apps available. This is a massive opportunity for the travel technology companies to increase their customer base.
New Generation of Young Business Travelers.
Another excellent reason for the spurt in mobile expenditure is the increased number of young business globetrotters. Entrepreneurs within the age of 18 to 30 love visiting new places and are more frequent in taking business trips in comparison to their older counterparts. They not only take a trip for business purposes but are also inclined towards making their business trip into a vacation.
This has again led a number of travel technology companies to introduce travel apps which cater to their needs such as bookings, information about food, destinations, hotels etc. Also, the young explorers have an array of gadgets which they love, that help the travel technology companies target the right customers.
High Competition among Travel Companies.
The rise in expenditure in the mobile sector is due to the increase in competition among the travel technology companies. With a higher number people vacationing, the options of apps and booking engines have largely increased and if the customers are not satisfied with one website or app, they aren't afraid of changing their options or voicing their criticism. This has led to severe competition among the different travel apps, and each is focusing on a better interface and more useful features.
The dependence on mobile technology has increased, and with the rise of young travelers, it is only set to rise further. In such a scenario where the travel technology companies have ample opportunities to increase their customer base, there is little doubt that their spending on mobile apps will only increase ultimately benefiting their customers.